For various tradeshows held across North America, I was responsible for creating and designing the promotional materials utilized at the tradeshow booth. The thoughtful and deliberate design seamlessly complemented the pre-existing collateral, effectively contributing to a cohesive and unified brand identity.
In my role managing the social media channels for Quest Medical, I was responsible for curating a comprehensive social media identity with the overarching goal of enhancing brand awareness — strategically showcasing products, new launches, holiday posts, and tradeshow announcements.
The company's YouTube channel had been dormant for several years before we decided to bring it back to life. Recognizing the potential of the platform, we harnessed it as an effective instructional tool to better serve existing customers and inform prospective ones.
