Big Brothers Big Sisters:
The Next Big
I was approached in 2018 to design and re-brand the annual recruiting event for Big Brothers Big Sisters of Tarrant County. This is the finished concept and result.
Concept & Identity.
The purpose of the event was to bring attention to the kids in the program without mentors.
A new logo for a completely refocused event needed to represent a clear shift from the past. The major focus was to modernize the identity, but without becoming entirely unrecognizable.
"Fill in the Blank" became the tagline. Fill it in with the name of the "Big", or the "Little". This meaning takes on an expanded role for the promotional postings. A question like "Who was the biggest influence on your life?" was followed by an invitation to fill in that blank.
Promotion.
Social
Posters
