The Background + The Idea
Capital Metro is the public transportation agency in Austin, Texas. We were tasked with creating a window display for their retail store in Downtown Austin. The agency created "The Austin Collective" series the year prior that showcased actual riders and told their stories through social media and an exhibit. We decided to continue the series on the retail wall and expand on Gregory's story. On this wall, everybody passing by has the opportunity to read Gregory's story, find out all about the collective campaign, and get a taste of Capital Metro's mission to connect the city.